BEYOND THE SKIES

FLYSAFAIR TICKET SALES NATIONWIDE

Embarking on a new era of airport marketing, FlySafair, a prominent South African airline, challenges the status quo with a mission to express its playful brand in a sophisticated manner. While keeping customers in the air remains a top priority, the introduction of new ticket sales counters marks a strategic move to excite customers before and after their travels. Inspired by the love of flying, these counters are designed with a user-centric approach, enveloped in the distinctive FlySafair brand. The nationwide initiative, by S16, has successfully created a collection of inspiring sales offices—all united by the common theme of 'For the love of flying.'

PROJECT TIMELINE:

  • Design development: 12 weeks

  • Site implementation: 3 weeks per site

8 SITES NATIONWIDE

LOCATIONS:

  • OR Tambo Intl Airport

  • Cape Town Intl Airport

  • King Shaka Intl Airport

  • Lanseria Intl Airport

  • Bram Fisher Intl Airport

  • Port Elizabeth Airport

  • George Airport

  • King Phalo Airport

THE BRIEF:

  • Develop and plan a coordinated nationwide rollout for ticket sales at all 8 major airports.

  • Investigate the "love of flying" and incorporate brand identity and user experience into the design resolution.

  • Create a space that not only caters to customers but also encourages staff members to take pride in and ownership of their workplace.

Our Unique Design Solution

Travel culture is embedded in the exploration of new places and experiencing various destinations. While the mode of air travel remains consistent, a traveler's perspective is truly unravelled upon landing. Our design strategy aimed to develop a concept of brand recognition within the airport space, invoking an emotional experience upon seeing the FlySafair brand. We proposed a new front counter, consistent in design features across all airports, yet distinctive in setting FlySafair apart. Simple curvature and strong brand colours were used to define FlySafair's identity and love for flying.

The Outcome

  • A playful yet sophisticated brand-recognizable space that evokes customer engagement.

  • Newly fitted counters made from Staron, with a unique clip for easier future expansions.

  • Enhanced interior functionality for workers, providing more personal storage, comfortable seating, neater desks, and improved wiring solutions.

  • Exaggerated branding and signage in size and brightness, emphasizing identity and capturing customer attention.

““FlySafair partnered with Studio 16 for the renovation of our ticket sales offices throughout South African airports as part of the airline’s rebranding initiative.

S16 not only brought this vision to life with precision and creativity, enhancing both the aesthetic appeal and overall customer experience but also created an inviting and friendly environment for our staff.

Throughout the project roll-out, involving collaboration with internal and external stakeholders, S16 exhibited proactive navigation, successfully overcoming challenges.

A special thanks to Sioux and Brendon for their flexibility, dedication, and timely delivery on each site.””
— - MARYKE PIENAAR | MARKETING MANAGER | FLYSAFAIR